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Dr MARY RANI THOMAS

MCom, MPhil, PhD
ASSISTANT PROFESSOR


BANGALORE CENTRAL CAMPUS

Dr. Mary Rani Thomas has been an Assistant Professor at CHRIST (Deemed to be University) since 2010. Her expertise spans Marketing, Management, Human Resource Management, and Organizational Behavior. She has conducted research on the influence of generational studies on workplace behavior and marketing. Dr. Thomas has published extensively in UGC-listed and Scopus-indexed journals. Her active participation in national and international conferences showcases her commitment to academic excellence.

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1 Conference Presenter International Faculty Research Conference (IFRC 2024) Occupational Intelligence and Diversity Intelligence: Unveiling the Hidden Factors at Workplace 19/09/2024 Westford University College, UAE. International
2 Conference Presenter International Conference on Convergence 2024-?Purpose Driven Businesses for Sustainable Development - The Role of SMALL BUSINESSES? Toy Marketing's Future: Reaching Out to Generation Alpha Consumers 19/09/2024 IA School of Management Studies International
3 Conference Presenter Harnessing Strategies For Exponential And Sustainable Economy (Ichsese) Augmented Reality - Transforming marketing into a sustainability tool 15/03/2024 Kristu Jayanti College, Autonomous, Bengaluru. International
4 Conference Presenter Building a Resilient Future: Education,Business, Society and Environment in Harmony Where To Work Next- A Constant Dilemma By Generation Z 18/12/2023 St. Josephs College of Commerce (Autonomous) National
5 Conference Presenter International Research Conference (IRC) 2023-"Innovations and Transformations Impacting Economy and Business in the Digital Era" Social Media - The most vital touch point in an OTT user's journey? -An exploratory sequential investigation 25/11/2023 Lal Bahadur Shastri Institute Of Management, Delh International
6 Conference Presenter Innovation and Digital Transformation "Indian IT companies Prepared to accommodate Moonlighting- the new normal?" 26/07/2023 St Claret College Institutional
7 Conference Presenter National conference on innovation in engineering and management -NCIEM2023 Role Of Employee Resource Groups(Ergs) In Fostering Workforce Diversity In Information Technology (It) Organizations After Covid-19 28/04/2023 GRT INSTITUTE National
8 Conference Presenter ICSSR Sponsored National Conference on ATMANIRBHAR BHARAT Embracing Self-Reliance Through Innovation And Entrepreneurship Pet Insurance - Is it a Necessity? 18/04/2023 Kristu Jayanti College National
9 Conference Presenter Building and Sustaining Business Capabilities for the Future (BSBCF) ?, The Importance of Toys for Generation Alpha: Scale Development and Validity 28/03/2023 Kristu Jayanti College (Autonomous), International
10 Conference Presenter Building and Sustaining Business Capabilities for the Future Work context and intention to stay to build resilience post covid. 28/03/2023 Kristu Jayanti College (Autonomous), Bengaluru International
11 Conference Presenter ? Building and Sustaining Business Capabilities for the Future Gender-Based Microaggressions, Impostor Phenomenon and Turnover Intention among Women IT Employees 28/03/2023 Kristu Jayanti College (Autonomous), Bengaluru International
12 Conference Presenter Virtual International Conference On Restructuring Of Trade & Industry For The Upliftment Of Indian Economy Various Promotional Strategies For Generation Alpha During Covid Pandemic Be Of Assistance Or Not 17/04/2021 St. Joseph's college (arts & science) International
13 Conference Presenter Embracing change and transformation Technological Perspective of Education For Generation Z and generation Alpha 20/02/2021 Vidaylankar school of Information Technology International
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1 STRUCTURAL EQUATION MODELLING [SEM] ON TOY ATTRIBUTES, TOY SKILLS, TOY PROMOTIONAL STRATEGIES AND PURCHASE INTENTION MARY RANI THOMAS 18-Jul-2024

Additional information

Title of Invention STRUCTURAL EQUATION MODELLING [SEM] ON TOY ATTRIBUTES, TOY SKILLS, TOY PROMOTIONAL STRATEGIES AND PURCHASE INTENTION
Applicant/Co-Applicant
Applicant (s)
Inventor /Co-Inventor
Inventor (s) MARY RANI THOMAS
Type of Specification Provisional
Type of Patent
Granted/Awarded Date
Publication/Application Date 26-Jul-2024
Application/Filing Date 18-Jul-2024
IPC Number
Publication Number 202441054805
Patent Number 202441054805
Field of Invention Computer Science
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1 A study on cause and effect of Cultural Dissonance on International students studying in Bengaluru Christ University Internal
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